Why I Do It

In the Live365 braodcasters discussion forum, a recent topic opened up about why we do what we do.

This is what I wrote...

All my life, I wanted to work in radio. When I was a little kid, I would play my dad's Pat Boone and Lawrence Welk records on our record player in the living room and "announce" each track into a broom-handle microphone. My loyal audience was my GI Joe and my sister's Barbie doll.

In high school, I would go to sleep each night listening to the static-filled broadcast of a top-40 station a hundred miles away -- the closest thing I could get to cultural enlightenment in our little out-of-the-way town.

My career took a different -- probably more lucrative -- path. But I never really got radio out of my blood.

I grew up on Beautiful Music (aka Easy Listening) and when that genre disappeared from the air, I got sophisticated with Jazz and Classical. I envisioned a radio station where the instrumental incarnations of the best of these genres would meet with a smattering of New Age, World, and whatever else tickled my ears.

Such a unique sound didn't exist anywhere. So I determined I would have to make it for myself.

After I discovered Live 365, SinVox was born from that dream.

It's fun. It gives me an excuse to shop for new music. It gives exposure to unsigned artists that would otherwise never receive real "air" time.

And it provides enjoyment to, uhm, a dozen or so people around the globe -- usually two or three at a time.

But even if GI Joe, Barbie, and I were the only listeners, it'd still be worth it. The irony is that the genre I created actually prohibits my voice from being on radio. But my "soul" is there. And that's why I do it.